Back in the middle of 2010, I was a few days away from launching the first version of Evernote Essentials. Sitting in my backyard, trying to figure out exactly how the sales process would work, making sure all of the pieces were functioning as expected, etc.
Then something occurred to me: what about product updates?
Would I charge for them? If so, how often? And how much would they cost? And how, exactly, was I going to implement paid updates?
This realization caused me no small amount of alarm; I hadn’t even considered this and I had a scant few days to figure it out before my product went on sale.
So, I decided updates would be free for everybody who bought Evernote Essentials, forever.
That turned out to be one of the best decisions I’ve ever made for my business. [Read more…]