Teach Everything You Know (Plus, I Made Something New)
I don’t recall when I first heard the phrase “teach everything you know,” but it’s been awhile. At least a couple of years. Google’s results for that phrase confirmed my suspicion that it was popularized by my pal Nathan Barry (and he worked with my other buddy Sean to make handsome t-shirts that say the same thing).
I really like that idea. So much, that it led me to create something new that’s something of a departure from my earlier work. Before I tell you what it is, I’d like to describe the mental journey that gave me the idea to make this new thing.
(You can totally scroll down and read the end if you don’t care about the journey, but I’ve come to realize that the journey is important.)
A couple of months ago, I was sitting on my couch late at night. I was mulling over an idea I’d read in a book by Scott Adams—it’s summarized nicely in this blog post—that posits that few people will be the absolute best in the world at anything, but to be in the top 25% of two different yet complementary fields simultaneously gives you a pretty massive advantage.
Knowing this, I was scanning my brain, thinking about what I knew and which, if any, of my areas of “expertise” could be combined in an interesting way.
Cutting to the chase, my two main areas of knowledge are technology and selling stuff online.
As an online business owner, I’m around the Internet quite a bit. A fair of my time is spent in various online business groups and so forth. Mostly on Facebook. Every single day I see new questions from people about how to make this shopping cart talk to that email provider, why their pages load so slowly, how to understand their marketing automation systems—even how to properly format a promotional email.
The problem? Easy.
Many online business owners don’t really understand the technology that runs their businesses.
We have so many sophisticated tools at our disposal that many folks (incorrectly, I think) assume that one doesn’t need a working knowledge of technology basics in order to sell products and services online. Everything works fine until things break, and then we’re stuck without a clue what to do next.
If you ask me, this is demonstrably false.
And because I have a rather extensive technical background, I can help.
So I made a new online course that solves this exact problem. I call it Tech for Marketers. It’s free.
In a nutshell, this course will teach the basics of technology—how web pages are built, how browsers work, how spam filters work, how APIs work, and tons more—to those who want to sell things online.
Now, I realize that most people who read my stuff aren’t super interested in online sales and marketing. That’s fine. I know this isn’t for everybody. But, I’m trying to take Nathan’s advice and make something helpful.
If you want to read more about it (or sign up), you can do that here. I also explain why on earth I made this thing for free.
Anyway, I hope you’ll check it out.
And, if you want to do your Uncle Brett a solid and share it with somebody who might like it, I’d be much obliged.